West Elm


Model homes have always been photographed the same way – with a focus on the great design, furniture, and amenities. But how about the way a new homeowner would want to LIVE in it?


Leveraging the partnership of West Elm and Woodside Homes, we created a life imagined. Bringing life and style to model homes in a way that shows the viewer what is possible. By creating a complete campaign that includes social media, in-model POS, collateral, and media outreach, we succeeded in taking new home sales to a new level and look.