The Southern California auto market is one of the biggest and the most competitive. How do you even begin to say something different – let alone create something that will get noticed?
MEETS THE ROAD
It all starts with living the customer experience! We start by walking in their shoes. We kick the tires, say, “no deal” and walk off the lot. Be jerks and nice guys all at the same time. All to gain an understanding of the frustrations and rewards during their car-buying process. This is where we found the solution for Trophy Automotive. Simply, “Let’s Talk”. An open approach to answering “real” questions. The launch campaign for the new dealer group was successful in not only getting noticed (in the right way), and also the other most important result. Sales.