The Southern California auto market is one of the biggest and the most competitive. How do you even begin to say something different – let alone create something that will get noticed?
MEETS THE ROAD
We start by walking the in the consumer’s shoes. We kick the tires, say, “no deal and walk off the lot”, be jerks and nice guys all at the same time. All to understanding the frustrations and rewards of the consumer car-buying experience. This is where we found the solution for Trophy Automotive. Simply, “Let’s Talk”. An open approach to answering “real” questions. The launch campaign for the new dealer group was successful in not only getting noticed (in the right way), and also the other most important result. Sales.