THE Riviera Palm Springs
Storied. Iconic. Faded. The Riviera Hotel in Palm Springs was all of these. Resuscitating a legend is a challenge that One Eighteen embraced. We stayed, played, ate, spa’d, shopped and dined the guest experience—the only way to embark on a re-positioning assignment—and the magic happened…
Born from the idea that The Riviera provides endless guest experiences and the consumer’s desire to share, “What will your story be?” became the mantra of the entire hotel. Embraced by the staff, integrated into a complete re-design, and executed in every touchpoint; way-finding signage, advertising campaign, social media, collateral, etc. the positioning set foundation that incited the consumer to share and visit again and again.