LA Ad Blog
The top 3 health benefits consumers want in functional foods and beverages in 2021
Data shows the top conditions consumers want addressed in functional foods and beverages. Learn about ingredient solution to meet the demand. Feb 17, 2021 With…
Another new partnership for One Eighteen in the CPG sector.
The word about One Eighteen’s expertise in the grocery aisle is spreading like wild fire in 2021. We are excited to be partnering with HONCHO,…
One Eighteen is proud to announce our brand-new partnership with Sesajal Group from Guadalajara, Mexico.
These agricultural specialists were founded in 1991 with a focus on providing the world with healthy food and ingredient choices. Their approach to sustainable farming…
Southern California Is Still Golden: If everyone is leaving, why is the housing market so strong?
In 2020, we predicted The Great American Move would create new opportunities throughout the nation. Housing demand continues shifting away from dense, high-cost areas to…
Our most recent relaunch led to major retailer gains
The challenge that French beverage maker Diabolo was faced with was simple – stagnant sales in a declining market segment. The industry titans were sucking…
HOW VISION & INGENUITY LED TO INCREASED SALES FOR THIS MASTERPLAN
It’s not a newsflash to say that 2020 rocked the business world and the way we all interface to get things done. Here is a…
Social media trends in 2021: What do the experts predict?
Nobody could have predicted the surge in social media usage throughout 2020, as consumers turned to social platforms in order to stay connected (and entertained)…
Top 5 Digital Marketing Trends for Home Builders
The digital marketing world is constantly changing and evolving, and agencies, especially full-service advertising agencies, must constantly adapt to new situations and learn new strategies…
EVERYTHING HAS CHANGED: The 2020 Summary for CPG Marketing
This might not be a hot news flash to any readers, COVID-19 has had a massive effect on all retail, including CPG — and the…
How to Drive Social Media Engagement
Why is social media marketing and engagement important? According to Oberlo, “social media engagement helps you strengthen your customer relationships.” By liking, commenting, and sharing, users…
Yes, Virtual Presenting Is Weird
Recently, I worked with a CEO who told me that she dreads giving virtual presentations. “I used to enjoy getting up in front of an…
How to Stay Creative When Life Feels Monotonous
Over the last seven months, as the Covid-19 virus has continued its spread, our worlds have become smaller. Working from home has morphed from a…
Two Types of Digital Marketers: The Tortoise and The Hare
Marketing is a zoo. From the chirping birds of social media to the hippos who dominate meetings, we’re a diverse bunch. But there are two…
Are You Making These Keyword Research Mistakes?
Keyword research is an essential step in improving traffic and impressions for your company. As a leading Los Angeles advertising agency, it’s what we do,…
Why Brands Must Earn Consumers’ Attention to Achieve Purposeful Growth
Consumers’ attitudes have changed so much due to Covid that brands must first earn their position in the cultural conversation before amplifying with paid media.…
SEO Engineering | WHAT IS IT & WHAT CAN IT DO FOR YOUR BUSINESS?
As a business owner or marketing executive, you probably already understand the importance of SEO. But did you know that a majority of marketing partners overlook a key SEO strategy? That strategy is SEO engineering.
3 Types of Challenger Brand Strategy | The Marketing Society
Do you know what a challenger brand is? This short piece provides a great explanation of the various challenger categories and how to market toward your target audience.
Why Brand Collaboration is Needed ‘For the Greater Good’
The Advertising Association president and former Unilever chief marketing and communication officer discusses the government’s ‘Enjoy Summer Safely’ campaign and the positive changes companies can…
What Can We Learn from Challenger Brands?
Mindset Matters: Thinking Like a Challenger in the Age of COVID-19 Living and working have become especially challenging in the past several months. If these…
Learning From COVID-19 to Look Ahead: How to Give Your Shoppers a Compelling Digital Experience
Covid has shone a light on the importance of e-commerce. Read this, then call us to ensure you are providing a top notch digital experience to your customers.
Why CPG Marketers Can’t Afford to go Dark Despite Coronavirus Risks
We’ve been helping all our CPG clients pivot on messaging and stay in the game. This is a good read for brands in any industry…
Online Grocery Shopping: Will New Habits Stick on Return to Normal Life? –Econsultancy
Stay alert to new consumer habits that have formed over the last few months. The game is always changing.
How Social Media Platforms are Helping Small Businesses Amid Covid-19
With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive…
How Brands are Using Email During Covid-19
Covid-19 has resulted in a surge in email marketing, as brands send updates on how they are responding to the pandemic, while also striving to…
Auto SEO: Why Your OEM Website Isn’t Getting Found Online
This is a great read about the importance of SEO that can be applied to any industry. Did I mention that we have an amazing SEO engineer?
How Brands Should Lead Through Change, During and After Coronavirus
Your brand can be a bellwether for positive change… if marketed correctly.
When Times Get Tough, Your Marketing Needs to Get Agile
We love Susan’s writing – always spot-on about current marketing trends.
How COVID-19 Is Changing The Language of Marketing
You gotta stay nimble in these awkward times, and so does your business. This is a good read about marketing strategy.
CPG Ecommerce in 2020 (Tactics + Trends)
Ecommerce for CPG brands is a competitive landscape. You need content that has pop if you want to rise above the fray.
The Chicks- March March
This is worth the watch. A powerful message delivered with masterful editing.
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As a full-service digital advertising agency we have many skills, but clairvoyance is not one of them. Please contact us so we can chart your course to industry greatness.