LA Ad Blog

Why is social media engagement important? According to Oberlo, “social media engagement helps you strengthen your customer relationships.” By liking, commenting and sharing, users show…

Marketing is a zoo. From the chirping birds of social media to the hippos who dominate meetings, we’re a diverse bunch. But there are two…

Keyword research is the process of identifying a list of keywords for which you would like your website to rank. Based on this list, you…

Consumers’ attitudes have changed so much due to Covid that brands must first earn their position in the cultural conversation before amplifying with paid media.…

As a business owner or marketing executive, you probably already understand the importance of SEO. But did you know that a majority of marketing partners overlook a key SEO strategy? That strategy is SEO engineering.

Do you know what a challenger brand is? This short piece provides a great explanation of the various challenger categories and how to market toward your target audience.

The Advertising Association president and former Unilever chief marketing and communication officer discusses the government’s ‘Enjoy Summer Safely’ campaign and the positive changes companies can…

Mindset Matters: Thinking Like a Challenger in the Age of COVID-19 Living and working have become especially challenging in the past several months. If these…

Covid has shone a light on the importance of e-commerce. Read this, then call us to ensure you are providing a top notch digital experience to your customers.

We’ve been helping all our CPG clients pivot on messaging and stay in the game. This is a good read for brands in any industry…

With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive…

Covid-19 has resulted in a surge in email marketing, as brands send updates on how they are responding to the pandemic, while also striving to…

This is a great read about the importance of SEO that can be applied to any industry. Did I mention that we have an amazing SEO engineer?

Your brand can be a bellwether for positive change… if marketed correctly.

We love Susan’s writing – always spot-on about current marketing trends.

You gotta stay nimble in these awkward times, and so does your business. This is a good read about marketing strategy.

Ecommerce for CPG brands is a competitive landscape. You need content that has pop if you want to rise above the fray.

This is worth the watch. A powerful message delivered with masterful editing.