LA Ad Blog

How to Drive Social Media Engagement Evanne Farmer July 15, 2020 TwitterFacebookLinkedInFlipboard0 Why is social media engagement important? According to Oberlo, “social media engagement helps…

Marketing is a zoo. From the chirping birds of social media to the hippos who dominate meetings, we’re a diverse bunch. But there are two…

Are You Making These Keyword Research Mistakes? Amanda MurrayJuly 13, 2020 TwitterFacebookLinkedInFlipboard0 Keyword research is the process of identifying a list of keywords for which…

Why brands must earn consumers’ attention to achieve purposeful growth Consumers’ attitudes have changed so much due to Covid that brands must first earn their…

As a business owner or marketing executive, you probably already understand the importance of SEO. But did you know that a majority of marketing partners overlook a key SEO strategy? That strategy is SEO engineering.

Do you know what a challenger brand is? This short piece provides a great explanation of the various challenger categories and how to market toward your target audience.

Keith Weed on why brand collaboration is needed ‘for the greater good’ The Advertising Association president and former Unilever chief marketing and communication officer discusses…

What Can We Learn From Challenger Brands? June 26, 2020 | Posted by Susan Schultz Mindset Matters: Thinking Like a Challenger in the Age of…

Covid has shone a light on the importance of e-commerce. Read this, then call us to ensure you are providing a top notch digital experience to your customers.

We’ve been helping all our CPG clients pivot on messaging and stay in the game. This is a good read for brands in any industry…

How social media platforms are helping small businesses amid Covid-19 By Nikki Gilliland May 22nd 2020 With companies of all sizes under threat due to…

How brands are using email during Covid-19 By Nikki Gilliland May 14th 2020 Covid-19 has resulted in a surge in email marketing, as brands send…

This is a great read about the importance of SEO that can be applied to any industry. Did I mention that we have an amazing SEO engineer?

Your brand can be a bellwether for positive change… if marketed correctly.

We love Susan’s writing – always spot-on about current marketing trends.

You gotta stay nimble in these awkward times, and so does your business. This is a good read about marketing strategy.

Ecommerce for CPG brands is a competitive landscape. You need content that has pop if you want to rise above the fray.

This is worth the watch. A powerful message delivered with masterful editing.