LA Ad Blog

Data shows the top conditions consumers want addressed in functional foods and beverages. Learn about ingredient solution to meet the demand. Feb 17, 2021 With…

The word about One Eighteen’s expertise in the grocery aisle is spreading like wild fire in 2021. We are excited to be partnering with HONCHO,…

These agricultural specialists were founded in 1991 with a focus on providing the world with healthy food and ingredient choices. Their approach to sustainable farming…

In 2020, we predicted The Great American Move would create new opportunities throughout the nation. Housing demand continues shifting away from dense, high-cost areas to…

The challenge that French beverage maker Diabolo was faced with was simple – stagnant sales in a declining market segment. The industry titans were sucking…

It’s not a newsflash to say that 2020 rocked the business world and the way we all interface to get things done. Here is a…

Nobody could have predicted the surge in social media usage throughout 2020, as consumers turned to social platforms in order to stay connected (and entertained)…

The digital marketing world is constantly changing and evolving, and agencies, especially full-service advertising agencies, must constantly adapt to new situations and learn new strategies…

This might not be a hot news flash to any readers, COVID-19 has had a massive effect on all retail, including CPG — and the…

Why is social media marketing and engagement important? According to Oberlo, “social media engagement helps you strengthen your customer relationships.” By liking, commenting, and sharing, users…

Recently, I worked with a CEO who told me that she dreads giving virtual presentations. “I used to enjoy getting up in front of an…

Over the last seven months, as the Covid-19 virus has continued its spread, our worlds have become smaller. Working from home has morphed from a…

Marketing is a zoo. From the chirping birds of social media to the hippos who dominate meetings, we’re a diverse bunch. But there are two…

Keyword research is an essential step in improving traffic and impressions for your company. As a leading Los Angeles advertising agency, it’s what we do,…

Consumers’ attitudes have changed so much due to Covid that brands must first earn their position in the cultural conversation before amplifying with paid media.…

As a business owner or marketing executive, you probably already understand the importance of SEO. But did you know that a majority of marketing partners overlook a key SEO strategy? That strategy is SEO engineering.

Do you know what a challenger brand is? This short piece provides a great explanation of the various challenger categories and how to market toward your target audience.

The Advertising Association president and former Unilever chief marketing and communication officer discusses the government’s ‘Enjoy Summer Safely’ campaign and the positive changes companies can…

Mindset Matters: Thinking Like a Challenger in the Age of COVID-19 Living and working have become especially challenging in the past several months. If these…

Covid has shone a light on the importance of e-commerce. Read this, then call us to ensure you are providing a top notch digital experience to your customers.

We’ve been helping all our CPG clients pivot on messaging and stay in the game. This is a good read for brands in any industry…

With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive…

Covid-19 has resulted in a surge in email marketing, as brands send updates on how they are responding to the pandemic, while also striving to…

This is a great read about the importance of SEO that can be applied to any industry. Did I mention that we have an amazing SEO engineer?

Your brand can be a bellwether for positive change… if marketed correctly.

We love Susan’s writing – always spot-on about current marketing trends.

You gotta stay nimble in these awkward times, and so does your business. This is a good read about marketing strategy.

Ecommerce for CPG brands is a competitive landscape. You need content that has pop if you want to rise above the fray.

This is worth the watch. A powerful message delivered with masterful editing.