In 2020, we predicted The Great American Move would create new opportunities throughout the nation. Housing demand continues shifting away from dense, high-cost areas to wherever people can find more space and lower costs—be that a new city, a new state, or a different type of home. Southern California is often the example chosen to …
The challenge that French beverage maker Diabolo was faced with was simple – stagnant sales in a declining market segment. The industry titans were sucking all the sales oxygen out of the room, and the ‘soda stigma’ was creating an unbearable headwind for this challenger brand to overcome. So the question became, “Where do we …
Our most recent relaunch led to major retailer gains Read More »
It’s not a newsflash to say that 2020 rocked the business world and the way we all interface to get things done. Here is a case study demonstrating how One Eighteen snatched a victory out of the 2020 dumpster fire, and 2021 hasn’t slowed us down at all. CHALLENGE Everything is turned upside down by …
HOW VISION & INGENUITY LED TO INCREASED SALES FOR THIS MASTERPLAN Read More »
Nobody could have predicted the surge in social media usage throughout 2020, as consumers turned to social platforms in order to stay connected (and entertained) during the pandemic. In July, the number of social media users reached 4.57 billion (which equates to half the population), as predicted by Hootsuite and We Are Social, with 346 …
Social media trends in 2021: What do the experts predict? Read More »
The digital marketing world is constantly changing and evolving, and agencies, especially full-service advertising agencies, must constantly adapt to new situations and learn new strategies to cope with various challenges. Let’s take a look at some digital marketing trends that all home builders will need in their toolbox in order to stay competitive and keep …
Top 5 Digital Marketing Trends for Home Builders Read More »
This might not be a hot news flash to any readers, COVID-19 has had a massive effect on all retail, including CPG — and the habits formed by consumers that are driving these changes are likely to stick around for a long time, if not forever. To succeed in this new reality, brands and retailers …
EVERYTHING HAS CHANGED: The 2020 Summary for CPG Marketing Read More »
