How to Market New Home Communities: A Lifestyle-Driven Approach
Masterplan Marketing In new home marketing, the product isn’t just the home—it’s the lifestyle that comes with it. That was the focus behind the launch of the new Quail Creek website, part of the Copper Valley masterplan community. Rather than simply showcasing floorplans and features, the goal was to create a digital experience that helps […]
Turning Private Label Into a CPG Brand: The Delish Approach
Private Label Branding Example: Delish by Loop Private label has traditionally been treated as a margin play—functional, forgettable, and built to compete on price. But that’s changing. With Delish, Loop Neighborhood took a different approach: treat private label like a brand people would actually choose. From the start, the goal wasn’t just to create another […]
One Eighteen is Named to the Top 20 Digital Marketing Agencies
One Eighteen Advertising is honored to have been recognized as one of the Top 20 Digital Marketing Agencies in Los Angeles by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. Their platform lists over 9,300 agencies from over 50 different […]
Our most recent relaunch led to major retailer gains
The challenge that French beverage maker Diabolo was faced with was simple – stagnant sales in a declining market segment. The industry titans were sucking all the sales oxygen out of the room, and the ‘soda stigma’ was creating an unbearable headwind for this challenger brand to overcome. So the question became, “Where do we […]
How Vision & Ingenuity Led to Increased Sales for This Masterplan
It’s not a newsflash to say that 2020 rocked the business world and the way we all interface to get things done. Here is a case study demonstrating how One Eighteen snatched a victory out of the 2020 dumpster fire, and 2021 hasn’t slowed us down at all. CHALLENGEEverything is turned upside down by an […]
Why Brands Must Earn Consumers’ Attention to Achieve Purposeful Growth
Consumers’ attitudes have changed so much due to Covid that brands must first earn their position in the cultural conversation before amplifying with paid media. British culture has changed significantly during the Covid-19 pandemic and, as values and behaviours shift, brands must work harder than ever to earn their place in consumers’ lives. Marketers are […]
3 Types of Challenger Brand Strategy | The Marketing Society
Do you know what a challenger brand is? This short piece provides a great explanation of the various challenger categories and how to market toward your target audience.
What Can We Learn from Challenger Brands?
Mindset Matters:Thinking Like a Challenger in the Age of COVID-19 Living and working have become especially challenging in the past several months. If these medical, economic and social challenges have taught us anything, it’s how to keep going, how to use technology to stay connected, how to care for and support each other from a […]