UNIQUE

GOLIATH

The energy drink aisle is one of the most crowded and competitive in any local supermarket. Standing out amongst industry titans must seem like an insurmountable task to challenger brands like Unique. When they tapped us to create an exciting new campaign, we had to put our heads down and do the research to find a way create a voice that could be heard above all the noise. Seems fairly straight forward, right?

MEETS DAVID

Our market research discovered that the position and opportunity for a brand like Unique existed not with frat boys and dirt bikers, but rather with young professionals looking for an edge before and after dark.  In our new campaign we balanced these nutritional benefits with unapologetic imagery and messaging, which continued to draw distinctions with the gorillas in the room, whom shall remain nameless. All of these efforts resulted in a sharp increase in distributorship and overall sales. These results are not Unique after the One Eighteen process has shaped a brand’s message.