UNIQUE
GOLIATH
The energy drink aisle is one of the most crowded and competitive in any local supermarket. Standing out amongst industry titans must seem like an insurmountable task to challenger brands like Unique. When they tapped us to create an exciting new campaign, we had to put our heads down and do the research to find a way create a voice that could be heard above all the noise. Seems fairly straight forward, right?
MEETS DAVID
Our market research discovered that the position and opportunity for a brand like Unique existed not with frat boys and dirt bikers, but rather with young professionals looking for an edge before and after dark. In our new campaign we balanced these nutritional benefits with unapologetic imagery and messaging, which continued to draw distinctions with the gorillas in the room, whom shall remain nameless. All of these efforts resulted in a sharp increase in distributorship and overall sales. These results are not Unique after the One Eighteen process has shaped a brand’s message.
Our Clients
AUTOMOTIVE
Audi
Kia
Mercedes
Nissan
Porsche
Tesla
Subaru
Volkswagen
CPG
505 Chili Sauce
After Party
Alec Bradley
Barber Foods
Boar’s Head
Don Francisco’s Coffee
Diabolo
Emergen-C
Fast Fixin’
Flagship Food Group
Icelandic Glacial
Nawgan Beverage
ON Beverage
POM Wonderful
Shakespeare Vodka
Stillhouse Whisky
Unique Energy
Yooli Foods
HOSPITALITY
Griffin Club
Martin Resorts
Le Petit Ermitage
Riviera Palm Springs
Sunstone Winery and Villa
FINANCIAL
Citizens Business Bank
City National Bank
Commerce Mortgage
Sanwa Bank
Wedbush Securities
SPORTS / LIFESTYLE
Billabong
Surf Prescriptions
Los Angeles Lakers
NASCAR
Quiksilver
Red Bull
RETAIL / RESTAURANT
Americana
Bloom’n Brands
CenterCal
Citadel
Counter Burger
Famima!!
Irvine Spectrum Center
Loop Market
Menchie’s Frozen Yogurt
Pono Burger
Red Mango
Robek’s
The Grove
Wild Oats
HOMEBUILDING
Centex
D.R. Horton
Etco Homes
Lennar
Pulte Homes
Ryland Homes
Standard Pacific Homes
Wathen Castanos
William Lyon Homes
Woodside Homes
Contact us before
your competition does!
As a full-service digital advertising agency we have many skills, but clairvoyance is not one of them. Please contact us so we can chart your course to industry greatness.