SUBARU

GOING VIRAL

When Subaru first reached out to us, their initial ask was to create a new design for a few car wraps to coincide with local Southland events throughout the summer. Instantly we knew this request was rife with opportunity. So, we huddled up internally and not only delivered on the original ask, we challenged ourselves to think creatively and crafted an integrated experiential, social, and digital campaign that would get noticed on the road and in Southland social feeds.

ONE PHOTO AT A TIME

What we came up with was simple, and genius. The “Subaru Pacific Summer” contest hit many different notes simultaneously. This was a photo contest where Subaru owners and fans could submit their photos of how they “summer” in their Subaru in order to win a variety of prizes. This part satisfied the request by the client to have a very noticeable vehicle at local events, but that was just the beginning. The contest component of the campaign lit the dealer’s social media feeds on fire with everyone who wanted to have their photo featured on the vehicle wrap. This heightened brand awareness all over SoCal and promoted a healthy lifestyle enjoying the outdoors. A true win-win.