SHAKEN
The vodka category was crowded with brands chasing the same formula — nightlife, excess, and manufactured luxury.
Shakespeare Vodka had strong distribution, a differentiated product, and a name people remembered. What it lacked was a compelling brand story that could emotionally connect with consumers and stand apart on crowded shelves and behind the bar.
STIRRED
We saw an opportunity to position Shakespeare Vodka around something more personal than status — self-expression.
By blending genuine human experiences with the timeless power of Shakespeare’s language, we created the brand platform “Write Your Own Story,” giving consumers a more emotional and aspirational way to connect with the brand. The campaign launched across social, retail POS, out-of-home, digital, and on-premise support — helping transform Shakespeare from another vodka label into a brand consumers wanted to make their own.
The Visual Language
Proven Impact
CASES SOLD IN YEAR ONE
NEW RETAIL ACCOUNTS SECURED
NEW ON-PREMIS ACCOUNTS OPENED
