SHAKESPEARE VODKA

SHAKEN

The vodka shelves are jammed with competitors trying to promote the club lifestyle and over-the-top luxury. Shakespeare Vodka had the right mix. It tastes better than the competition, and it has a unique name and distribution that puts the product in stores and in the hands of bartenders. But it needed a story to connect potential consumers to the brand.

STIRRED

One Eighteen saw an opportunity to differentiate Shakespeare in the crowded vodka category by aligning the brand story to the consumer’s lifestyle and point-of-view. By using genuine, human experiences and leveraging the power of Shakespeare’s language, we created the brand position, “Write Your Own Story” in the marketplace that inspired consumers to evangelize its attributes and adopt it as their own.

Our Clients

AUTOMOTIVE

Audi
Kia
Mercedes
Nissan
Porsche
Tesla
Subaru
Volkswagen

CPG

505 Chili Sauce
After Party
Alec Bradley
Barber Foods
Boar’s Head
Don Francisco’s Coffee
Diabolo
Emergen-C
Fast Fixin’
Flagship Food Group
Icelandic Glacial
Nawgan Beverage
ON Beverage
POM Wonderful
Shakespeare Vodka
Stillhouse Whisky
Unique Energy
Yooli Foods

HOSPITALITY

Griffin Club
Martin Resorts
Le Petit Ermitage
Riviera Palm Springs
Sunstone Winery and Villa

FINANCIAL

Citizens Business Bank
City National Bank
Commerce Mortgage
Sanwa Bank
Wedbush Securities

SPORTS / LIFESTYLE

Billabong
Surf Prescriptions
Los Angeles Lakers
NASCAR
Quiksilver
Red Bull

RETAIL / RESTAURANT

Americana
Bloom’n Brands
CenterCal
Citadel
Counter Burger
Famima!!
Irvine Spectrum Center
Loop Market
Menchie’s Frozen Yogurt
Pono Burger
Red Mango
Robek’s
The Grove
Wild Oats

HOMEBUILDING

Centex
D.R. Horton
Etco Homes
Lennar
Pulte Homes
Ryland Homes
Standard Pacific Homes
Wathen Castanos
William Lyon Homes
Woodside Homes

Contact us before
your competition does!

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