THE RIVIERA PALM SPRINGS
FROM LEGENDARY
Storied. Iconic. Faded. The Riviera Hotel in Palm Springs was all of these. Resuscitating a legend is a challenge that One Eighteen embraced. We stayed, played, ate, spa’d, shopped and dined the guest experience—the only way to embark on a re-positioning assignment—and the magic happened…
TO IMMORTAL
Born from the idea that The Riviera provides endless guest experiences and the consumer’s desire to share, “What will your story be?” became the mantra of the entire hotel. Embraced by the staff, integrated into a complete re-design, and executed in every touchpoint; way-finding signage, advertising campaign, social media, collateral, etc. the positioning set foundation that incited the consumer to share and visit again and again.
Our Clients
AUTOMOTIVE
Audi
Kia
Mercedes
Nissan
Porsche
Tesla
Subaru
Volkswagen
CPG
505 Chili Sauce
After Party
Alec Bradley
Barber Foods
Boar’s Head
Don Francisco’s Coffee
Diabolo
Emergen-C
Fast Fixin’
Flagship Food Group
Icelandic Glacial
Nawgan Beverage
ON Beverage
POM Wonderful
Shakespeare Vodka
Stillhouse Whisky
Unique Energy
Yooli Foods
HOSPITALITY
Griffin Club
Martin Resorts
Le Petit Ermitage
Riviera Palm Springs
Sunstone Winery and Villa
FINANCIAL
Citizens Business Bank
City National Bank
Commerce Mortgage
Sanwa Bank
Wedbush Securities
SPORTS / LIFESTYLE
Billabong
Surf Prescriptions
Los Angeles Lakers
NASCAR
Quiksilver
Red Bull
RETAIL / RESTAURANT
Americana
Bloom’n Brands
CenterCal
Citadel
Counter Burger
Famima!!
Irvine Spectrum Center
Loop Market
Menchie’s Frozen Yogurt
Pono Burger
Red Mango
Robek’s
The Grove
Wild Oats
HOMEBUILDING
Centex
D.R. Horton
Etco Homes
Lennar
Pulte Homes
Ryland Homes
Standard Pacific Homes
Wathen Castanos
William Lyon Homes
Woodside Homes
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