SMILES
Menchie’s needed to increase engagement and keep the brand culturally relevant in an increasingly competitive dessert and quick-service landscape. The challenge was creating content that moved beyond promotions — building a stronger emotional connection with families, younger audiences, and loyal fans across social platforms.
FOR DAYS
We focused on what made the brand different: happiness, self-expression, and moments worth sharing.
Our strategy centered around playful, personality-driven content designed to spark participation, increase social engagement, and turn everyday frozen yogurt moments into highly shareable brand experiences — helping Menchie’s feel less like a transaction and more like a community people wanted to be part of.
The Visual Language
Proven Impact
MONTHLY INSTAGRAM
ENGAGEMENTS
MONTHLY FACEBOOK
ENGAGEMENT
VIDEO ENGAGEMENTS
