FRENCH
Diabolo needed more than a campaign — the brand needed repositioning.
Facing increased competition in the better-for-you beverage space, the challenge was creating a clearer consumer identity while modernizing the packaging, increasing shelf appeal, and building stronger emotional relevance with mainstream U.S. consumers.
CONNECTION
Our strategy focused on transforming Diabolo from a niche French beverage into an approachable lifestyle brand built around flavor, personality, and everyday enjoyment.
We repositioned the product as “Sparkling French Lemonade” — combining the aspiration of French culture with familiar lemonade occasions and flavors consumers already loved. The work included a full visual refresh across can design, 4-pack packaging, retail displays, campaign creative, and social activation designed to increase awareness, trial, and connection.
The Visual Language
Proven Impact
INCREASE IN SAME-STORE SALES
INCREASE IN OVERALL SALES
SOCIAL FOLLOWERS GENERATED
