DIABOLO

TEACHING FRENCH

The challenge that French beverage maker Diabolo was faced with was simple – stagnant sales in a declining market segment. The industry titans were sucking all the sales oxygen out of the room, and the ‘soda stigma’ was creating an unbearable headwind for this challenger brand to overcome. So the question became, “Where do we go from here?” The answer was two-fold…

TO AMERICANS

First, we had to re-position the brand into a market space with a little more elbow room. This came with deep competitive analysis and extensive research into consumer consumption behaviors. The next relocation was geographical. Based upon extensive market research we chose to lean hard into the heart of America from the Ohio Valley down into the Sun Belt.

The most critical element was the can. We wanted to appeal to more women, so the can needed to have a more feminine silhouette – to do this we moved from a 16oz. large can to a 12oz slim design. All of this work was culminated with a new campaign that delivered a sexier, racier message aimed at the female grocery shopper. And it worked. This increased sales and distributorship, and continues on today to grow engagement with this dynamic brand.

Our Clients

AUTOMOTIVE

Audi
Kia
Mercedes
Nissan
Porsche
Tesla
Subaru
Volkswagen

CPG

505 Chili Sauce
After Party
Alec Bradley
Barber Foods
Boar’s Head
Don Francisco’s Coffee
Diabolo
Emergen-C
Fast Fixin’
Flagship Food Group
Icelandic Glacial
Nawgan Beverage
ON Beverage
POM Wonderful
Shakespeare Vodka
Stillhouse Whisky
Unique Energy
Yooli Foods

HOSPITALITY

Griffin Club
Martin Resorts
Le Petit Ermitage
Riviera Palm Springs
Sunstone Winery and Villa

FINANCIAL

Citizens Business Bank
City National Bank
Commerce Mortgage
Sanwa Bank
Wedbush Securities

SPORTS / LIFESTYLE

Billabong
Surf Prescriptions
Los Angeles Lakers
NASCAR
Quiksilver
Red Bull

RETAIL / RESTAURANT

Americana
Bloom’n Brands
CenterCal
Citadel
Counter Burger
Famima!!
Irvine Spectrum Center
Loop Market
Menchie’s Frozen Yogurt
Pono Burger
Red Mango
Robek’s
The Grove
Wild Oats

HOMEBUILDING

Centex
D.R. Horton
Etco Homes
Lennar
Pulte Homes
Ryland Homes
Standard Pacific Homes
Wathen Castanos
William Lyon Homes
Woodside Homes

Contact us before
your competition does!

We have many skills, but clairvoyance is not one of them. Please contact us so we can chart your course to industry greatness.

As a full-service CPG digital advertising agency we have many skills…

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12304 Santa Monica Blvd., Suite 100

Los Angeles, California 90025

(310) 442-0118