LAUNCH
Cadence entered the market with ambition — over 13,000 planned homes, future retail, parks, schools, and a vision for a fully connected community in Henderson, Nevada.
The challenge? Awareness and momentum.
With only the first phases built and several established masterplans already dominating buyer attention, Cadence needed to drive traffic, increase sales velocity, and convince pioneering families to believe in what the community could become — not just what it was today.
A CITY
We didn’t market Cadence like another new-home community. We positioned it as the beginning of something bigger.
Our strategy focused on bringing the future lifestyle to life — showcasing not just homes, but the energy, personality, parks, schools, retail, and experiences that would shape the community over time.
To connect with pioneering families, we created a campaign that felt optimistic, active, and full of character — turning Cadence from a place on a map into a place people wanted to help build.
Campaign Content
Proven Impact
INCREASE IN MONLTHY
SALES VELOCITY
TOP-SELLING MASTERPLAN
RANKING IN U.S.
HOMES SOLD IN TWO YEARS
