INSIGHTS

Masterplan Marketing In new home marketing, the product isn’t just the home—it’s the lifestyle that comes with it. That was the focus behind the launch of the new Quail Creek website, part of the Copper Valley masterplan community. Rather than simply showcasing floorplans and features, the goal was to create a digital experience that helps buyers picture what life actually looks like there. More time outdoors. More connection. A different pace and rhythm of living. We brought this to life through a combination of video production and AI-enhanced content: https://www.youtube.com/watch?v=ntPy9PxE60E Homebuilding marketing has traditionally focused on features—square footage, pricing, and

Private Label Branding Example: Delish by Loop Private label has traditionally been treated as a margin play—functional, forgettable, and built to compete on price. But that’s changing. With Delish, Loop Neighborhood took a different approach: treat private label like a brand people would actually choose. From the start, the goal wasn’t just to create another product line. It was to build something craveable—something that embodied the Loop parent brand positioning and tone and could stand on shelf next to national brands and earn consumer attention. That meant bringing the Loop brand to life in a new way. Not just at

One Eighteen Advertising is honored to have been recognized as one of the Top 20 Digital Marketing Agencies in Los Angeles by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. Their platform lists over 9,300 agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project. “We are honored to be recognized for all the hard work we’ve done over the years. Our passion is to help brands of any size establish a unique voice that they can

The challenge that French beverage maker Diabolo was faced with was simple – stagnant sales in a declining market segment. The industry titans were sucking all the sales oxygen out of the room, and the ‘soda stigma’ was creating an unbearable headwind for this challenger brand to overcome. So the question became, “Where do we go from here?” The answer was two-fold… First, we had to re-position the brand into a market space with a little more elbow room. This came with deep competitive analysis and extensive research into consumer consumption behaviors. The next relocation was geographical. Based upon extensive

It’s not a newsflash to say that 2020 rocked the business world and the way we all interface to get things done. Here is a case study demonstrating how One Eighteen snatched a victory out of the 2020 dumpster fire, and 2021 hasn’t slowed us down at all. CHALLENGEEverything is turned upside down by an unforeseen global pandemic. However, people still need somewhere to live and interest rates for lending are at an all-time low – so the real estate market marches on. The challenge for home builder Wathen Castanos’ Sea Haven masterplan community was how to approach potential homebuyers

Consumers’ attitudes have changed so much due to Covid that brands must first earn their position in the cultural conversation before amplifying with paid media. British culture has changed significantly during the Covid-19 pandemic and, as values and behaviours shift, brands must work harder than ever to earn their place in consumers’ lives. Marketers are being urged to adopt an ‘earned-first’ approach to media and marketing, to rise above the noise and enjoy sustainable and purposeful business growth as we emerge from the crisis. During a recent webinar hosted by advertising agency The Brooklyn Brothers, marketers from PepsiCo, the Financial

Do you know what a challenger brand is? This short piece provides a great explanation of the various challenger categories and how to market toward your target audience.

Mindset Matters:Thinking Like a Challenger in the Age of COVID-19 Living and working have become especially challenging in the past several months. If these medical, economic and social challenges have taught us anything, it’s how to keep going, how to use technology to stay connected, how to care for and support each other from a distance, and how to find opportunities in the uncertainty. For 20 years, business gurus have celebrated heroic challenger brands, the companies that seemingly come out of nowhere and change the landscape for consumers and competitors alike. What can we learn from these challenger brands to