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Why Brands Must Earn Consumers’ Attention to Achieve Purposeful Growth

Consumers’ attitudes have changed so much due to Covid that brands must first earn their position in the cultural conversation before amplifying with paid media. British culture has changed significantly during the Covid-19 pandemic and, as values and behaviours shift, brands must work harder than ever to earn their place in consumers’ lives. Marketers are …

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Why Brand Collaboration is Needed ‘For the Greater Good’

The Advertising Association president and former Unilever chief marketing and communication officer discusses the government’s ‘Enjoy Summer Safely’ campaign and the positive changes companies can take from Covid-19. Brands have a unique and vital role to play in the UK’s response to coronavirus, according Advertising Association (AA) president Keith Weed. The former Unilever CMO is …

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How Social Media Platforms are Helping Small Businesses Amid Covid-19

With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive through the pandemic. Here’s more on what platforms are doing, and how the new features work. Facebook launches Shops Facebook has announced the launch of Shops, a new feature that …

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