Why is social media marketing and engagement important? According to Oberlo, “social media engagement helps you strengthen your customer relationships.” By liking, commenting, and sharing, users show interest in your brand and by engaging back with them, you build brand trust. This relationship is vital to increase your organic reach and customer loyalty. By increasing customer loyalty, you will …
Recently, I worked with a CEO who told me that she dreads giving virtual presentations. “I used to enjoy getting up in front of an audience,” she explained. “I loved working the room. Now, I feel like I’m speaking into a black hole.” What is it about virtual presenting that can feel so unnerving? Surprisingly, one answer to …
Over the last seven months, as the Covid-19 virus has continued its spread, our worlds have become smaller. Working from home has morphed from a novelty to the mundane. Travel for business or pleasure, once routine, has become nonexistent. Seeing friends, going to our favorite restaurants, visiting family — the list of things we can’t do, …
Marketing is a zoo. From the chirping birds of social media to the hippos who dominate meetings, we’re a diverse bunch. But there are two types of marketers who are very special to me: the turtles and the rabbits. You know the story: slow tortoise, fast hare. These are the strategists and optimizers. One loves …
Two Types of Digital Marketers: The Tortoise and The Hare Read More »
Keyword research is an essential step in improving traffic and impressions for your company. As a leading Los Angeles advertising agency, it’s what we do, day in and day out for our clients. Alongside email marketing, graphic design, social media marketing, and media planning and buying, a full-service advertising agency knows that keyword research is …
