The Southern California auto market is one of the biggest and the most competitive. How do you even begin to say something different – let alone create something that will get noticed?
Utilizing hyper-segmented consumer data and layering the Southern California (specifically, the South Bay) lifestyle, we connect to the consumer in a bold way. “What ever you do, do it in a Subaru from Subaru Pacific.” A car and a dealership tailored to fit your active lifestyle. The campaign engulfed the South Bay car buyer through all relative channels in a way that provided respite in its execution. A kaleidoscope of relative imagery, resonates and, most importantly, drives in buyers.