west elm + Woodside Homes
Model homes have always been photographed the same way – with a focus on the great design, furniture, and amenities. But what about how a homeowner would want to LIVE in it?
Leveraging the partnership of West Elm and Woodside Homes we created a life imagined. Bringing life and style to model homes in a way that shows the viewer what is possible. By creating a complete campaign that includes social media, in-model POS, collateral and media outreach, we succeeded in making new home sales possible.