Audi Pacific’s new dealership facility was not just new, it was created to be the largest Audi showroom in the nation – LEED certified, and the first of its kind in the U.S. But that’s not enough to get the Southern California auto buyer to come – we needed to do more.
A New Experience
We met the charge head on by showcasing the remarkable facility in a multi-faceted campaign that took the consumer on a journey to discover new aspects of the facility – and ultimately inviting them to the dealership to experience everything first hand.
Sales Meets Expectations
With all U.S. Audi eyes on the launch of their newest facility – not only did we exceed expected traffic to website and dealership – our efforts garnered nationwide attention from the President of Audi of America, Scott Keough, who reached out to comment “Great spot. Great strategy. Well done.” from customer to client to brand client all expectations were exceeded.