The Lakers don’t need awareness. They simply want a true opportunity to connect to their fans – to give them the chance of a lifetime. Be in the team huddle with the players at an event like none other. All to beat Kobe.
Create a seemingly overwhelming challenge filled with the possibility of success – If you had what it took. Our job: to get fans to play the game. With a full-court press, we executed our plan. We drove record numbers of fans into the game, leading to one couple winning the opportunity of a lifetime.