For the auto enthusiast who seeks to own something rare and exclusive, while feeling they are doing a little more to better the planet. But how do you find them? And how do you speak to them? Where do you start when the awareness level is zero? How do you go from 0 to 60 in less than 4 seconds?
Fan the desire for the car. Build pure exposure via a two-pronged effort – media for awareness and events bringing the car to the target. You simply showcase the car, big and bold in every channel – a tactic that is often under-utilized. We drove the consumer to the showroom – something not easily accomplished, but with effort and the right strategy has proven successful.