Getting noticed in the roar of NASCAR is tough. Most brands slap a logo on the hood of the car and wait for the checkered flag. Finding a way to get into the lead and maintain it is the goal of any race.
The key to winning a race is just as important what you do pre-race as it is during. Start with understanding how to engage NASCAR’s loyal audience and how to connect the brand. Build a promotion that drives the consumers’ participation while exposing the brand. I want you. That’s the power of a great promotion – providing the opportunity of a once-in-a-lifetime chance. Executing a plan that leverages every touch point and opportunity. A checkered flag is waved once we achieve our metrics and execute our race plan.