Getting noticed in the roar of NASCAR is tough. Most brands slap a logo on the hood of the car and wait for the checkered flag. Finding a way to get into the lead and maintain it is the goal of any race.
The key to winning a race is the action you take pre-race and the momentum you continue to build lap after lap. You start with understanding how to engage NASCAR’s loyal audience and how to connect it with the brand. Then build a promotion engaging consumers’ participation while exposing them to the brand. Get in the Pit. That’s the power of a great promotion – providing the opportunity for a once-in-a-lifetime win. Executing a plan that leverages every touch point and opportunity. The checkered flag is waved when we achieve our metrics and execute our race plans.